bacaartikeldisiniaja - Building a user-friendly website can seem daunting. Here's a quick guide to help you along the way.
1. Content is everything
In order for your site to be listed properly, you need to nest your site's content in tags. This is how search engines read it. Also, the content should be unique and make a statement. What makes your product or service better and different from your competitors? This is called the USP or Unique Selling Proposition and should be clearly communicated as soon as you enter the page.
2. Use title and description tags effectively.
These two tags are the most important when it comes to linking to page content. Meta keywords rarely affect page listings.
3. Make sure your content is properly formatted
It is very important to break up your content with italics, bold, bullet points, and so on. Well-formatted content makes your pages more accessible not only to visitors, but also to search engines. Visitors scan rather than read pages. So it makes sense to format the page in a way that is searchable yet conveys the message.
4. Correct Code
Proper programming is very important. Web standards have changed significantly over the years, and it's important to ensure that your pages validate both HTML and CSS. Think of it this way. How effectively can you get your point across if you can speak Swahili? So is your code. What makes it difficult for search bots to index content?
5. Don't use Front Page, Dreamweaver, or any other WYSIWYG editor. You're right,
MS Front Page makes it easy for anyone to create Web pages, but it doesn't care about W3C compliance. So the issued code is an absolute train wreck. This will be your website's terminal in case you need a strong code base (foundation) or your website is not up to the competition.
6. Don't Design in Flash
Seemingly technical or "pretty" Flash animations may simply distract visitors from the purpose, product or service for which they actually came to your website. Your service is what your visitors are interested in, not a flashy, noisy website.Flash also poses major problems in properly indexing. There is no way for search engines to extract the content from your website as all the content is in the SWF file. If you really want a Flash site, you should also provide an HTML version.
7. Easy on the eyes
Graphic elements also play a big role in website design. There should be no extreme contrast between colors. Also, you should avoid using very bright colors as they strain your eyes. The logo or brand must appear prominently on the homepage and in multiple places.
8. Ease of Use Creates Happiness
Make sure all legal documents are in place, including privacy and return policies. It's also important to keep all your contact information, prices, etc. It is presented in a way that conveys legitimacy. You should be able to contact us very easily for any questions your visitors may have.
9.Include an opt-in newsletter
A great way to generate return customers is to offer an opt-in newsletter. This allows for direct marketing to people who you know are already interested in your product or service. What better way is there to keep customers abreast of new products or changes in the services you offer.
10.Use a trademark or tag line
In our case we trademarked the manipulated at symbol with the phrase bringing e-solutions to you, thereby effectively increasing the strength of our brand. We are now able to effectively convey who we are but give a good creative idea as to what we do.
