We all know that email is probably the most popular form of advertising today. Every day, our inboxes are filled with messages from people interested in our business, whether we have asked them to contact us or not. But why shouldn't it? It's not free to use, it's almost instant.
But there are problems with email ads that may not seem so obvious.
blacklist. All you need is a complaint and your ISP or domain name could be blacklisted by someone. If you are blacklisted, you will not receive emails and you will not receive advertising messages.
How big is the problem? AOL, one of the world's largest internet service providers, blocks 80% of his messages to subscribers due to being blacklisted. Your email may be the most legitimate message ever sent, but if someone forgets to sign up or complains, you could be blacklisted. . And for your business, the resulting loss of revenue can be devastating.
What exactly is a blacklist? A blacklist is a database of known Internet addresses (or IPs) used by individuals or companies that send spam. Various ISPs and bandwidth providers register on these blacklist databases to filter out spam sent to their networks or subscribers. Companies like AOL, MSN, and Yahoo all have very strict spam policies, so many well-intentioned, legitimate emails never get through. So how can you be sure you're not blacklisted? Unfortunately, you can't be 100% sure. You can be blacklisted without knowing it and be added or removed from the blacklist in the blink of an eye. The only way to avoid being unfairly blacklisted is to use today's technology to monitor everything. You get state-of-the-art software technology that checks all major blacklists like Spamcop, MAPS, SPAMHaus, etc. to make sure no domains or ISPs have been added. Taking a little time to understand and resolve potential blacklisting issues can make a big difference to your bottom line.
