bacaartikeldisiniaja -- There's bad news when it comes to emailing your customers. Not all emails reach their intended recipients. Between your ISP's spam filters, email servers that block spam, email software that kills spam, and email content filtering of everything in between, your message may not get through all these obstacles.
Recent research shows that spam incorrectly blocks opt-in subscriptions ranging from 17% (by Return Path) to 38% (by Mail.com). For example, between 17% and 38% of the people who want an email, or often paid emails she sends, never get to that person.
Simply choosing the wrong word or phrase, or sending the wrong attachment can cause your email to become a "false positive" and end up in the trash. There, mixed up with various offers, more random offers increase body parts - never seen again.
These false positives can occur even if the intended recipient would like to receive your message. Even if that recipient's life (or even their livelihood depends on receiving that message). Automated spam filters won't destroy your messages as your inbox becomes more and more junk, but it's becoming more and more common to overlook and accidentally delete legitimate email.
It will only get worse.
When a new federal law called his CAN-SPAM Act of 2003 (Regulating Unsolicited Pornography and Marketing Attacks) was passed in December, many were shocked at the apparent legalization of spam. I was confused. Spam marketing appears to be justified as long as email senders comply with laws regarding header forgery, misleading titles, and opt-out procedures.
The CAN-SPAM Act only restricts the legalities and processes associated with sending unsolicited commercial email (UCE). There is no implied liability on the part of the provider to guarantee delivery of all messages. In fact, ISPs have the right to filter and block email in any way they deem necessary according to their policies.
The law does not require ISPs to distinguish between authorized and unsolicited email. You can easily block large numbers of incoming emails based on a single complaint. Additionally, the CAN-SPAM Act provides that those who report spammers will be paid a reward of at least 20% of the fines collected. The more “criminals” reported, the more likely it is that more ISPs will be blacklisted and your messages will evaporate long before they reach your home.
Now that more and more marketing efforts involve buying and sharing opt-in lists, more companies can legally spam, and unsolicited commercial email floods the Internet, there must be a response. Strong indeed. As spammers continue to look for ways to keep spam out, ISPs, hosts, and Red Queen email packages continue to beef up their defenses, blocking more emails than ever before.
Is email dead? No one expected it to get this bad. Spammers and virus writers quickly disable email. Email was once called the Internet's "killer app," but viruses, spam, and spam naysayers have even conspired with his filters to bring about the death of email. The theory is that at some point your inbox will fill up with unwanted junk, and the messages you want will be deleted along the way, and the email will be deleted.
