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Benefits of an accessible website - part 2: The business case

bacaartikeldisiniaja -- The Disability Equality Act stipulates that service providers must not discriminate against people with disabilities. Because the website is considered a service, it falls under this law and should be accessible to everyone.

Some organizations are improving the accessibility of their websites, but many seem to be making no adjustments to their accessibility. People with disabilities don't visit her website, they say.


However, there are two reasons why companies should start seriously addressing these issues.

Accessible websites make more money

Accessible websites save money

There are seven explanations for this.


1. Website management made easy

An accessible website separates the content of each page (the words and images you see on your screen) from the presentation (how those words and images are arranged). Every web page has an HTML document that contains the words and images of that page (content) and calls a CSS document that contains the presentation information. This CSS document is shared by all pages of your website.

To customize the layout of your website, all you have to do is make changes to your CSS files. This saves a lot of time (and therefore cost).


2. Your website is compatible with new browsing technologies

In the near future, PDAs, mobile phones and in-vehicle browsers will be used regularly to access the Internet. Those using these new technologies are generally high income earners. To achieve this lucrative goal, we need a website that can access these machines. To test your website, use Wapalizer (http://www.gelon.net) Shows how the website will look on a mobile phone.


3. Your website ranks high on search engines

Making your website accessible to web users also makes it accessible to search engines. Search engines typically cannot understand image, JavaScript, Flash, audio, and video content. By providing alternative content for each of these areas, you make all areas of your site accessible to search engines and help search engines better understand their purpose.

The more confidence search engines have in your site's purpose, the higher your site will rank in search results, all other things being equal.


4. No Attorney Fees

RNIB (Royal National Institute for the Blind) and DRC (Disability Rights Commission) are putting pressure on companies and governments to make their websites accessible. In fact, the DRC now publishes findings from 1000 website accessibility studies. They warn companies that they face legal action and unlimited compensation if they don't make their websites accessible to people with disabilities.


5. Your website download time will be greatly improved

Websites that are easy to access generally download faster than websites that are difficult to access. Only 25% of UK internet users connect to the internet via broadband (source:

http:

http://www.statistics.gov.uk/pdfdir/intc0504.pdf). Rest assured that if your website takes longer than 10 seconds to download, many website visitors will click away and you will lose customers.


6. Improves website usability

There is some overlap between web accessibility and web usability. A usability redesign has been shown to increase website sales/conversion rates by 100% (source:


http://www.useit.com/alertbox/20030107.html).


7. can give good publicity

Make your website accessible to everyone and you can tell the world about it.



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