Blogs have become one of the hottest forms of communication on the web. A blog offers anyone the opportunity to create their own free her website, fosters opinions and exchanges, and allows individuals to create their own and very personal presentations to her web audience. provides a forum for It also ensures that consortia of all types can experience his online community, shaped by his early newsgroups and his AOL's phenomenal success in the 1990s.
blogs also reached the corporate and government sectors. What began as an outlet for youthful expression and grassroots journalism has evolved into a profitable communication tool for small businesses and large corporations alike.
Corporate Blogs are companies that create or support blogs used to achieve business goals. As with all things, there are certain "best practices" that must be followed in order to maximize the benefits for your business. These 7 tips will help you blog successfully.
1. Fine print. Blogging can lead to legal issues. Businesses should seriously consider liability, exclusions and limitations, and indemnification. While there are laws to protect against defamation, misappropriation, and other harm caused by posts posted online, companies can still be held "vicariously" liable for statements that harm others by their employees. There are so many legal issues surrounding blogging that it is imperative that your website include some form of disclaimer and limitation of liability.
2nd know what you are doing Corporate communications and legal departments need to educate senior management about what blogs are and how they affect business. This allows them to become members of your blog and further improve their relationship with your employees. In many cases, your support and participation will make your blog more effective.
3 Create blogging policies. In any medium where an employee is sharing information, there is the possibility of leaking trade secrets or financial information. Blogging also has a tendency to become personal. A company should have a list of policies regarding blogging to ensure that trade secrets are kept secret and personal lives do not become public. Policies may include keeping financial information from being posted, as well as severe consequences for anyone using the blog for negative publicity.
4. Avoid marketing blogs. It's not a good idea to turn your blog into an overt marketing campaign. Customers want real answers and honest opinions. Infidelity immediately catches your eye. Use your blog for its purpose: transparency. This is your chance to really connect with your customers. Don't ruin it by filling it with empty ads.
5. Keep fresh. Blogs are usually judged by the amount of new content. They are easy to add and are designed to be constantly updated. Keep your content relevant and fresh to keep readers coming back. Remember, content can include everything from product releases to job postings to breaking news to CEO thoughts. It is virtually impossible to run out of materials.
6. Strengthen the core values of the company. Use your blog to reflect the inner soul of your company: its mission, goals and direction. Blogs are another medium for interacting with customers and employees. This is another part of the brand experience. It should match the impression the company wants to make.
7. Encourage employees to use it. Create an atmosphere where you can voice your opinions and concerns. You'd be surprised at what the quietest employee would say when given an opportunity like this. In all communication, blogging can be negative, so remind your employees about it
