1. Search Engine - A database of websites ranked according to computerized criteria set by programmers as an algorithm. Different search engines determine rankings based on their own different importance or relevance factors. The most popular search engine in recent years is the Google search engine, which provides search results to Yahoo, which in turn provides them to MSN and AOL. That all changed recently with Yahoo buying various search engine companies and developing its own search engine. MSN will soon enter this market with its own search engine algorithm.
A searcher enters a keyword query in the search field and retrieves results from the search engine database according to the search engine's ranking algorithm used.
In other words, search engines index websites that they deem valuable to customers who are Internet surfers looking for information.
The most important concept to understand about a search engine is that it uses an automated, computerized system to locate and rank sites within a database of websites.
2 nd Internet Directory - An Internet Directory is a large list of categorized websites. However, a concept to understand about Internet directories is that there are editors who actually decide what is included in the directory. Remember, by contrast, search engines are ranked by computerized algorithms or systems, whereas Internet directories are determined and managed by human editors. Directories are important to get links from directories as they improve your ranking in the Google algorithm (mainly based on links from PageRank™ or other his websites).
3. SEO - Search Engine Optimization From the Tao of Search Engines Advertising represents the Ying or Feminine Principle by embracing search engine algorithms that are more fluid and of course out of your control. SEO promotion uses known conventions, partially decomposed, and works with the algorithms of search engine developers. So it's like Judo, building a business using the momentum and power of search engines. Stay up to date with the latest trends in SEO advertising.
4. Pay-per-click (PPC) advertising on search engines is the most commonly used by Internet users to bid on specific keyword phrases or search terms that refer to information about a particular niche or industry. Overture was the first major pay-per-click advertising sales channel for search engines. We currently represent Yahoo, MSN, AOL, Alta Vista, Hot Bot and related partners that allow advertisers to bid on specific keywords. Google now operates its own PPC search engine advertising division called Google Adwords Select. PPC advertising is very expensive, so set a daily and monthly budget and spend it sparingly (otherwise, you may end up bankrupt on frequently searched keywords).
Once you set a budget for what you do with Overture and Google's advertising interface, use PPC to test your conversion rates for subscribers, sales, and more to constantly monitor and optimize. I want to increase my conversion rate. As he mentioned the cost of PPC earlier in this article, this is because a typical large agency or corporate brand only spends $5-15 (CPM) to reach 1,000 people. is important. A responsive direct mailing list like $100 or $150 can be higher to reach 1,000 people. Small businesses typically pay at least 35 cents for PPC advertising.
