Link development can be an absolute nightmare. Marketers spend most of their time doing things that don't always meet their initial expectations. PR, one-way inbound links, triangle links, and where to find quality pages to trade with are all headaches. Honestly, unless you have a huge budget to buy text links or hire someone to make them for you, there's no real way to wash your hands. So here are 13 ways to increase link happiness. It takes a little effort, but if you get these steps right, they will help your site succeed.
Creates a page or series of pages that post reply-to links. It's important to make sure these pages are a valuable resource for everyone who actually visits them. Please do not use the word "link" or the phrase "link exchange" in the body, title, or filename. Use "resource" instead. Allow visitors to these pages to suggest additions without using link exchange language such as "sending sites".
Keep outbound links relevant but not too specific. For example, http:
//www.realestatelicense.com – since this is a real estate licensing school, real estate, real estate education, college, college, education, career, mortgage, architecture, interior design, keyword density across the website is important to keep at a reasonable level. This includes not only your target keywords, but also those related to your website's topic. Keeping your site's keyword density at a good level is why you should only list related sites. Creating a dedicated page at http:
//www.realestatelicense.com reduces the keyword density of that site.
Note the link-to-text ratio. For each linked page, write a paragraph explaining the type of site visitors will find on that page, how you hope this will help them, and suggest any additional information. You can also add comments to links on the site. Too many links and not enough text tell search engines that this page is a links page and is only for search engine optimization. Search engine like actual resource pages available to website visitors. Don't worry too much about the
PR. Search trends are starting to show that PR is becoming less and less important. As we said in a previous article, no ads are bad ads, inbound links aren't bad ads, the more links you have, the more people will see your site. , becomes plain and simple. Relevance is the new PR. Keep your outbound relevant and useful, regardless of PR. Then it will work.
Submit your website to a directory containing industry and geographic information. This is a well-known tactic, but most people only do it once. Sometimes you have to search to find new directories, search engines, and other people's resource sites. They pop up every day. Tracking them is the best a website can do. Join the
link exchange network. There are some sites that are pretty good value and well done, like http:
/value-exchange.sitesell.com/. Even low-value sites will occasionally send you good link opportunities.
Talk to people in your area. If your store is in a mall, ask other stores in the mall to exchange links. If you are in an office building, please ask
